What's in a name? Computational modeling and experimental investigations on the non-arbitrariness of word label choices

At a glance

Project duration
12/2021  – 09/2025
DFG classification of subject areas

Psychology

Funded by

DFG Emmy Noether Programm DFG Emmy Noether ProgrammDFG Emmy Noether ProgrammDFG Emmy Noether Programm

Project description

Combining computational modelling techniques with an experimental psychological methodology, the present project aims to establish a comprehensive theoretical framework for the choice and implications of word labels – why do speakers choose certain names to describe (new) concepts, and how do these names affect the perception and evaluation of these concepts?
A first set of studies investigates when and which new word labels are coined by speakers, depending on the properties of the concepts to be named. A second set of studies examines direct social influences on label choices, since labels are always a social convention of a speaker community. A final set of studies investigates the implications and connotations generated by labels, including semantic associations, affective evaluation, and sensory perception.

Project head

  • Person

    Dr. Fritz Günther

    • Faculty of Life Sciences
    • Department of Psychology

Participating institutions